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Working with the Office of Trademark Licensing, this student worker will support the office's creative marketing, social media, campus activations, and promotional efforts. Responsibilities and learning opportunities may include: 1. Graphic Design & Marketing Materials - Assist with the development of flyers, digital graphics, promotional materials, and other creative assets for initiatives. 2. Social Media Content & Engagement - Assist with developing, organizing, and scheduling social media content; contribute ideas for posts, campaigns, giveaways, and other social media activations featuring licensed Duke-branded gear; and monitor engagement and trends. 3. Campus Activations and Events - Assist with planning and executing campus marketing activations, vendor events, giveaways, and other promotional opportunities. 4. Creative Campaign Development - Help brainstorm and develop creative concepts for seasonal campaigns, product promotions, campus collaborations, and other initiatives designed to engage the Duke Community. 5. Photography and Content Creation - Assist with photography, videography, product imagery, and other visual content for social media and marketing purposes. 6. Trend and Market Research - Research current social media, fashion, collegiate retail, marketing, and consumer trends to help identify new opportunities for engaging Duke students, faculty, staff, alumni, and fans. 7. General Office and Program Support |