Job Details

Key Responsibilities:

• Capture and post high-quality photos and videos of makerspace events, workshops, projects, and everyday activities.

• Create and post engaging Instagram posts, stories, and reels that highlight the makerspace’s activities, equipment, and student projects.

• Plan and produce short-form and long-form video content for social media platforms (Instagram, YouTube, TikTok, etc.).

• Edit and enhance videos and photos using professional editing tools (e.g., Adobe Creative Suite, Final Cut Pro, or other editing software).

• Work closely with the Content Strategist role to implement content strategies and calendar planning for various campaigns.

• Conduct interviews with makerspace participants, staff, and project teams to create feature stories for newsletters, blogs, and social media. 

• Maintain an organized archive of visual content and media assets for future use.

• Stay updated on social media trends and suggest creative ways to promote the makerspace's activities.

• Assist in live streaming events and workshops as needed.

• Ensure all content aligns with the brand identity of the makerspace and is optimized for each platform’s audience.

• Representing and Documenting the Co-Lab at marketing events and speaking to the broader Duke community about the program.

• Monitor our Social Media followers by engaging with tags, comments, direct messages, and posts. 

Qualifications:

• Experience or coursework in content creation, digital marketing, video production, photography, or related fields.

• Familiarity with social media platforms (Instagram, TikTok, YouTube) and a solid understanding of trends, best practices, and audience engagement.

• Proficiency in photo and video editing software (e.g., Adobe Premiere Pro, Photoshop, Final Cut Pro, Canva, etc.).

• Strong storytelling skills and the ability to create compelling content that resonates with a diverse audience.

• Experience in cinematography or filmmaking is a plus.

• Ability to work independently, meet deadlines, and manage multiple projects at once.

• Creativity, attention to detail, and excellent communication skills.